Title tag
What is title tag?
A title tag is the HTML element that sets a page’s title, shown as the clickable headline in search results and in the browser tab. It is one of the strongest on-page ranking signals and the biggest driver of click-through rate — so it should be descriptive, keyword-focused, and compelling.
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Frequently asked questions
What is the ideal title tag length?
Roughly 50 to 60 characters, or about 600 pixels, before Google truncates it. Put your primary keyword near the front, keep it descriptive, and make it unique for every page. The brand name usually goes at the end, after a pipe or dash.
Do title tags affect SEO?
Yes, significantly. The title tag is a primary on-page ranking signal that tells Google what the page is about, and it is the main text searchers see and click. A clear, keyword-relevant, compelling title improves both rankings and click-through rate.
What is the difference between a title tag and an H1?
The title tag appears in search results and browser tabs and is defined in the page’s HTML head; the H1 is the visible main heading on the page itself. They can differ, but both should describe the page clearly and include the primary keyword.
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