Search intent
What is search intent?
Search intent is the goal behind a search query — what the user actually wants. It falls into four types: informational (to learn), navigational (to reach a specific site), commercial (to compare options), and transactional (to buy or act). Matching your content to the query’s intent is essential to ranking.
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Frequently asked questions
What are the four types of search intent?
Informational (learning something, e.g. “what is SEO”), navigational (finding a specific page, e.g. “rankseed login”), commercial (researching before buying, e.g. “best SEO tools”), and transactional (ready to act, e.g. “buy SEO software”). Each needs a different type of content.
How do you find search intent?
Search the keyword yourself and study what already ranks — the content formats, page types, and angles Google rewards reveal the intent it has assigned. If the top results are how-to guides, Google reads the query as informational; product pages signal transactional intent.
Why is search intent important for SEO?
Google ranks pages that best satisfy the searcher’s goal, so content that mismatches intent will not rank no matter how optimized it is. Aligning your page type, format, and depth with the query’s intent is often the single biggest factor in whether it ranks.
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