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Featured snippets

What is featured snippets?

A featured snippet is the boxed answer Google shows at the very top of results — “position zero” — pulled from a page that concisely answers the query. Winning one places your content above the #1 result, dramatically increasing visibility and clicks, most often for question-based searches.

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Frequently asked questions

How do I get a featured snippet?

Target question-based keywords, then answer the question directly and concisely — ideally in a 40 to 60 word paragraph, a numbered list, or a table placed near the top of a page that already ranks on page one. Google lifts the clearest, best-formatted answer.

What types of featured snippets are there?

Paragraph snippets (a short text answer), list snippets (ordered or unordered steps or items), table snippets (data in rows and columns), and video snippets. Paragraph and list snippets are the most common — format your answer to match the query’s intent.

Do you need to rank #1 to get a featured snippet?

No. Featured snippets are usually pulled from pages ranking in the top ten, not necessarily #1. A page ranking third to fifth with a clearer, better-structured answer can win the snippet over higher-ranked pages, effectively leapfrogging them to position zero.

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