Schema markup
What is schema markup?
Schema markup is structured-data code added to a page that helps search engines understand its content — identifying a recipe, review, FAQ, or product. It is not a direct ranking factor, but it makes pages eligible for rich results such as star ratings and FAQs, which increase visibility and click-through rate.
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Frequently asked questions
What is schema markup used for?
It labels page content so search engines can display rich results — star ratings, FAQ dropdowns, recipe cards, event details, and more. This extra detail makes your listing stand out in search results and can meaningfully improve click-through rate.
Does schema markup improve rankings?
Not directly — it is not a ranking factor. But by enabling rich results and helping Google understand your content, it can increase click-through rate and visibility, which indirectly supports performance. It is low-effort, high-upside on-page work.
What are common types of schema markup?
FAQPage, HowTo, Article, Product, Review, Recipe, Event, Organization, BreadcrumbList, and LocalBusiness are among the most used. Add the type that matches your content, then validate it with Google’s Rich Results Test before publishing.
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